Born in April 2012, Uthhan is a joint initiative between different artisan community organizations and GERG (Golden Era Royal Group) for the upliftment of financially weaker segment of skilled artisans across India. It has been observed that value of an artisan product depends on the way of presentation apart from quality, which is an alien territory for a skilled worker. As an effort to overcome this obstacle the products from the skilled workers will be displayed in various retail outlets exclusively allotted under the banner of the project with the help of government bodies.
Uthhan will be the first initiative in India where the profit from sales goes directly to the respective skilled workers. Project eliminates the role of middlemen and other illegal financial exploitation which kept a monster sum of skilled workers in India in dark and never ending financial agony.