BIG BEARS ARE HERE!
Big Bears are here to make brands grow and thrive in today’s competitive and changing markets. We are here to ride the big Digital wave; offering our clients value-for-money ideas, where each spend is justified and fruitful. Led by top-notch professionals who have shone in the fields of Advertising, Creativity, and Digital Marketing, we are a strong team of experts who can synergize their talents and experience to create powerful campaigns that work.
Our 360-degree Services include ATL, TTL, and BTL Advertising. Beginning with Brand Identity and Communications Strategy, we are into TVCs, Corporate Films, FULL-FLEDGED Digital Marketing, Print, Outdoors, Exhibitions, and Guerilla Marketing. Our rich experience spans Product and Services Brands, Corporate Communication, and Recruitment Advertising at National and International levels.
Big Bears is a creativity-led agency. Powerful and original ideas are our strength. That is why companies looking at launching new products and services prefer us. We have the capability to break away from the clutter of humdrum advertising. As with established brands, we help them change their communications strategy with the changing Digital world of today, getting double the results at half the cost. In fact, our thought leaders have worked with many global brands, helping them align their strategy with the current trends in the Indian markets.
What does 3600 Advertising Services imply? Is it one Big Idea specific to a medium such as Television with the rest being ‘reminder mediums’? Well, the truth is that this is the age of the integrated, where each medium has its own voice. Our integrated services include Advertising, Digital Marketing, and Design.
Big Bears is led by people who are passionate about their work, proven their mettle… who have built their careers with Global giants and want to use their collective experience and talent to create Big Ideas, give existing brands a new life, and help business thrive in this expanding Digital universe.
THE SEVEN ‘B’s OF BRANDING
It all begins with the Big Brief! Big Bears’ basket of 360-degree offerings is powered by a team that combines Advertising and Digital Marketing expertise to create the perfect ‘Plan’. In order to create powerful campaigns and reach the brand message to the right audience, one must start right. “We begin with an open mind,” where ideas, strategies, and information (from competitor analysis/online research/conventional research) are shared to achieve total clarity about a product or service. It is several steps ahead of the traditional Agency Brief… call it the ‘Big Brief’!!
It is about getting the basics right. And, most often it begins with the baseline! Determining the core value proposition of a brand and ensuring that the baseline is relevant, that it doesn’t overpromise, and that it ‘wows’ are important. Then comes, setting the brand guidelines. The brand guidelines at Big Bears are never too restrictive in the form of manuals exceeding say a hundred pages but are practicable. Post that is keeping the communication and imagery connected to the core value.
We believe that Creativity is the heart of Advertising. It’s the BIG IDEA that makes the BIG DIFFERENCE. Inspired, talented people putting in their best in their fields of strength works the magic! Regular brainstorming sessions, exchange of ideas, and in fact, the entire team being up to date with the latest social media trends keep the ideas coming. A strong and clear thought process, research-led insights, mind-blowing visualization, impeccable creative execution, an understanding of the local markets, and more go into our work to create the impact.
By Bytes, we mean the Digital presence of a brand. In the age of Internet of Things, a brand without a digital presence is non-existent. With approximately 500 million Internet users in India a brand must have a strong presence in the Social Media and a significant part of the spend must be dedicated to Digital Marketing. Furthermore, the Digital Marketing campaigns should have a voice of their own in line with the core values of the brand and not be simple adaptations from traditional media.
‘Baatcheet’ in Hindi Language means ‘conversations’. The core of a successful Digital Marketing Strategy is engaging with the end customer and responding promptly, thus creating a two-way conversation. Skillfully managing the Social Media touch points in the long run is the key to building brand value. Addressing queries, solving issues, tackling allegations in a professional manner, returning compliments, and much more go into maintaining the brand image. Without this regular feedback to customers, any Social Media account would be ‘technically static’.
Digital Media Planning is the forte of Big Bears. Our Digital Marketing experts can crack the right plan and reach the right audience (Apparently simple but incredibly challenging!!). This is made possible by their strong grasp on Digital Marketing, information sharing from the client’s side, in-depth competitor analysis, and a thorough understanding of the Indian market. Here, statistical knowledge and a practical viewpoint work hand in hand to create the ‘Best Plan’ – a Plan that yields results. Yes, we love creating a buzz!
Social Media groups in India are very sensitive w.r.t. beliefs, customs, icons, and controversies. It is our prime objective to ensure that the brand communication doesn’t dilute the emotional connect with the audience in any way. This stems from a deep understanding of the ‘Indian sentiment’, as diverse as it is, and our sense of responsibility. Maintaining the brand value is as important as creating it! Again, we encourage our client’s to be BRAVE and address social causes through their brand communication which would make a positive contribution to Socioeconomic growth of our Nation and make the world a better place.