Fundamentals of Digital Marketing

Fundamentals of Digital Marketing is a book about digital marketing with a view to reaching, engaging, and serving the ever-changing consumer. The book explains from scratch, the key digital marketing fundamentals to those new to the subject. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of management students, media professionals, marketing managers, brand marketers, budding entrepreneurs as well as for individuals who are completely new to the realm of digital marketing. The website also contains a blog section where one might find additional information regarding the various aspects of this niche, such as SEO and Social Media Marketing among others.