Uthhan Empowering Artisans

Born in April 2012, Uthhan is a joint initiative between different artisan community organizations and GERG (Golden Era Royal Group) for the upliftment of financially weaker segment of skilled artisans across India. It has been observed that value of an artisan product depends on the way of presentation apart from quality, which is an alien territory for a skilled worker. As an effort to overcome this obstacle the products from the skilled workers will be displayed in various retail outlets exclusively allotted under the banner of the project with the help of government bodies.