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23 Strategies to Improve Organic Search Rankings on Google
How to Improve Your Organic Search Engine Optimization Efforts
1. Define a Keyword List
2. Target Keywords
3. That Match Intent Don’t Be Afraid of Low or Zero-Volume Keywords
4. Good Content Will Win Out in Organic Rankings
5. Build Topical Authority with a Hub-and-Spoke Content Strategy
6. Consolidate Pages with Similar Content
7. Refresh Old Content for a Boost
8. Remove Pages That Don’t Provide Value to Your Site or Audience
9. Work Your Target Keyword and Keyword Variations Throughout the Content
10. Optimize Your Page Titles
11. Use Header Tags to Structure Your Content and Send Signals to Crawlers
12. Write Meta Descriptions that Drive Clicks
13. Use Keyword Variations as Anchor Text for Internal Linking
14. Optimize ALT Tags, Especially for Images
15. Use Concise Yet Descriptive URLs
16. Optimize Your Site for Mobile
17. Adhere to Google’s E-A-T Guidelines
18. Say No to Black Hat Techniques
19. Leverage Broken Backlinks
20. Employ a Link Building Strategy
21. Maintain Good Technical Health
22. Try A/B Testing Your Pages
23. Track The Visitors and Leads Your SEO Is Driving
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