To begin with, first of all, think as an average user of social networks. As you scroll through the feed, what will you focus on: the video or the link that leads to the text? It is likely that the opinions are divided, but the video would, according to many studies, take precedence.
Let’s say that some of that research, like this one for this year, which can be founder on the Internet, shows that more than 80 percent of the traffic on the Internet is created by video. In the last three years, research shows a huge jump in the impact of video on marketing and internet traffic in general, so it is not surprising that as much as one third of all online activities are related to watching videos.
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