A lead is any contact with a potential customer on your business website enquiring about your products or services. Some may buy immediately, while others will in the future. Leads depend on businesses. Some consider leads as contacts already determined as potential customers, while for others, they are sales contracts. The sales team is responsible for maintaining high conversion rates by converting as many leads as possible.
How to Capture Leads Using Your Website
Generating leads is a common goal for a business website. Anyone can create a website, but not everyone can get traffic and new leads for their business. Converting customer interest in your website into a sale requires effective lead-capture strategies. Capturing customer contact information, like emails and phone numbers, creates a possible engagement from them in the future.
Here are several ways to capture leads and increase sales:
1. Landing Pages
Landing pages are a common place to capture leads and focus the customer’s attention on the main website goal. They contain precise and detailed information about your business products and services. The landing page has to be creative to capture customers’ attention and point them in the right direction, therefore increasing a site’s lead performance.
Some people may consider going to the main website for in-depth information or contacting you to make a sale after reading the landing pages. The landing pages should contain the correct information to match customer expectations. Tricking customers with wrong information gets you temporary website traffic, not lead captures.
2. Call to Action on the Homepage
Any customer who visits your website should find it easy to make the next step. A fascinating call to action, like having a free product trial creates an opportunity for customers to fill out contact information forms. A call to action on your home page should match your website’s purpose.
3. Accessible Contact Information
Your contact information should be easily accessible to customers who visit your website. You can add multiple contact information on homepages to avoid the hustle of customers reaching out. Most people tend to include a contact email at the beginning or end of the page, depending on the type of website you own.
4. Quality Content
Providing high-quality content on your website in exchange for customer information is a way of capturing leads. The goal is to capture your target audience by providing relevant information about your business and acquiring their contact information. It can turn them into potential customers. There are numerous ways you can do this, but the largest route that has been used is by providing a blog with a wide range of posts relating to numerous fields onto your website. That way the blog page can relate to various amounts of people and not just one designated group, however make sure this does not lose sight of your main point of the website.
5. Online Chats
Online chats on websites allow customers to engage and ask curious questions about your products. It is a quick way of capturing a lead. They do not have to visit the website to acquire the information necessary to make a sale. It can help to identify the product needs and work on them to satisfy potential customers. It also provides the consumer with a sense of reliability and safety as they have someone there to answer any questions they may have.
6. Add Forms to Pages with High Traffic
Having a way to contact potential customers creates more chances of lead capturing. People do not like forms on websites because they slow them down. Ensuring they are short and mobile-friendly can allow the quick acquisition of customer information.
How to Increase Leads on Your Website
After capturing leads, the following tactics to can help to increase them:
1. Digital Buyer Personas
Knowledge about the target audience can give an understanding of their needs and what to do to provide them. Potential customers noticing positive change that fits their needs can increase leads on your website. It helps the customers to trust that you can satisfy their needs.
2. Nurture Leads
Following up on old and new leads can increase their interest in a sale. Putting a little effort into reaching out to customers can increase their chances of making a sale. You can follow up with emails that contain quality content about your business. In the nurturing process, ensure you learn about them as much as possible to create relevant future content.
3. A/B Testing
A/B testing involves analyzing the performance of different versions of the same content to determine which version performs better. It is a way of ensuring that the content posted on your website is attracting potential customers and increasing demand for your products.
4. Testimonials Page
A page containing happy customers with successful past transactions can increase website leads. It gives potential customers the confidence to make a sale. Such pages can make customers trust your products more, increasing the demand for your website.
5. Optimize Pages
Optimizing high-traffic pages ensures that it increases leads on your website. Ensuring that customers navigate easily on your website. Customers on your website can identify your strategies and know how to go about anything they encounter. An error-free and mobile-friendly website ensures site users have an easy time, increasing lead generation.
6. Personalize Call to Actions
Random call to actions do not increase leads on your website. Ensure that they fit potential customer’s expectations. Personalized call to action helps converts and increases more leads. Customers who notice websites remember them are likely to stick around and contact you to make a sale. A dynamic call to action can increase leads on your website by removing distraction.
There are plenty of ways to capture and increase leads on your website. Capturing ad increasing leads is a continuous process of ensuring the website traffic does not go down. If one strategy does not work, try other effective ones to ensure business growth and that you are attracting the right people to your website.
About the Author
Written by Taylor McKnight, Author for Apex Chat